191 U.S. 427
LA REPUBLIQUE FRANCAISE et al., Petitioners,
SARATOGA VICHY SPRING COMPANY.
Argued November 4, 1903.
Decided December 7, 1903.
[191 U.S. 427, 428] This was a bill in equity brought in the circuit court of the United States for the northern district of New York by the French Republic, as owner, and La Compagnie Fermiere de l'Etablissement Thermal de Vichy ( hereinafter termed the Vichy company), as lessee, of the springs of Vichy, France, against the Saratoga Vichy Spring Company, for the unlawful use of the word 'Vichy,' claimed by the plaintiffs as a commercial name or trade- mark, and appropriated for the waters of the defendant, which are drawn from a certain natural spring at Saratoga, New York.
Defense: That for fifty years mineral water has been sold throughout the world under the name of 'Vichy,' and that such name has come to denote a type of water, namely, alkaline, noncathartic, carbonated water, and does not stand for the water of any one spring; that defendant has never sold Vichy as and for that of the plaintiffs, nor in resemblance thereto, but has so labeled its water that the purchaser shall know that it is a natural mineral water of Saratoga; and that plaintiffs' claim is stale.
The bill was dismissed by the circuit court upon the ground that plaintiffs had no exclusive clusive right to the use of the word 'Vichy,' and that defendant had never been guilty of an attempt to palm off its waters as the imported article. 99 Fed. 733. On appeal, the court of appeals reversed [191 U.S. 427, 429] the decision of the circuit court and granted an injunction against the use of one particular label, or 'any other label in which the place of the origin of the water is not as plainly and prominently made known as the fact that it is named 'Vichy." 46 C. C. A. 418, 107 Fed. 459.
Plaintiffs thereupon applied for a writ of certiorari, which was granted. Defendant made no similar application, but acquiesced in the decree, and discontinued the offending label.
Messrs. Charles Bulkely Hubbell, Archibald Cox, and Archibald Hopkins for petitioners.
[191 U.S. 427, 431] Messrs. Edgar T. Brackett and Walter P. Butler for respondent.
Statement by Mr. Justice Brown:
[191 U.S. 427, 434] Mr. Justice Brown delivered the opinion of the court:
This suit is brought to vindicate the right of plaintiffs to the exclusive use of the word 'Vichy' as against the defendant, and, incidentally, as against all persons making use of the word to denote a water not drawn from the springs of Vichy, now owned by the French Republic, and leased to the Vichy company.
The title of the French Republic to the springs of Vichy, a commune of France, is clearly established. Known for their medicinal qualities since the time of the Roman Empire, and originally belonging to the feudal lord of Vichy, they were sold by him in 1444, together with the castle and its dependencies, to Pierre, Duke of Bourbon, in whose family they remained until 1531, when, for the treason of the Constable of Bourbon, they were confiscated by Francis I., and became the property of the Crown, in whose possession they remained until 1790, when they were united to the public domain, and afterwards passed to the French Republic and its successors, and were operated directly by the officers of the state until June, 1853, when they [191 U.S. 427, 435] were leased for a fixed rental to a firm of which the Vichy company is the successor. The bottling and exportation of the waters was commenced before 1716, and in 1853 they began to be exported directly to this country, the shipments in 1893 amounting to about 300,000 bottles. For many years they have been bottled and sold all over the world.
The rights of the defendant originated from a spring discovered in 1872 in the township of Saratoga Springs, New York, the waters of which, though differing from the water of the Vichy spring both in ingredients and taste, have a certain resemblance to them which suggested the use of the word 'Vichy.' The water began to be bottled and sold in 1873 by the owners of the spring, and in 1876 became the property of the defendant which has since sold the water, using various bottles, circulars, and labels, containing more or less conspicuously displayed the word 'Vichy.'
1. As the waters of Vichy had been known for centuries under that name, there is reason for saying the plaintiffs had, in 1872, acquired an exclusive right to the use of the word 'Vichy' as against every one whose waters were not drawn from the springs of Vichy, or at least, as observed by a French court, 'from the same hydrographical region which may be called generally the basin of Vichy.'
True the name is geographical; but geographical names often acquire a secondary signification indicative not only of the place of manufacture or production, but of the name of the manufacturer or producer and the excellence of the thing manufactured or produced, which enables the owner to assert an exclusive right to such name as against every one not doing business within the same geographical limits; and even as against them, if the name be used fraudulently for the purpose of misleading buyers as to the actual origin of the thing produced, or of palming off the productions of one person as those of another. Elgin Nat. Watch Co. v. Illinois Watch Co. 179 U.S. 665 , 45 L. ed. 365, 21 Sup. Ct. Rep. 270; Newman v. Alvord, 51 N. Y. 189, 10 Am. Rep. 588; Lee v. Haley, L. R. 5 Ch. App. 155; Wotherspoon v. Currie, L. R. 5 H. L. 508; [191 U.S. 427, 436] Braham v. Beachim, L. R. 7 Ch. Div. 848; Thompson v. Montgomery, L. R. 41 Ch. Div. 35; Seixo v. Provezende, L. R. 1 Ch. App. 192.
In a French case arising in this connection, and brought by the Vichy company against a rival company owning two springs in the same neighborhood, complaining that, by the composition of its name and the arrangement of its labels, as well as by the tenor of its different appeals to the public, the company owning these springs had created a damaging confusion between the two companies and their product, it was held that, while the rival company had a right to the use of the word 'Vichy,' it was bound to state the name of its springs, the place where they were located, as 'near Vichy' in letters identical in height and thickness as those of the word Vichy in their advertisements and labels, and also the name of their springs in letters at least half their size,-in other words, it was bound to adopt such precautions as would fully apprise the public that it was not purporting to sell the waters of the original Vichy company, though, being in the same basin, they were entitled to use that designation.
2. A serious difficulty in the way of enforcing an exclusive right on the part of the plaintiffs to the use of the word Vichy is their apparent acquiescence in such use by others. For thirty years the defendant, the Saratoga Vichy Company, has been openly and notoriously bottling and selling its waters under the name of the 'Saratoga Vichy' until its competition has become an extremely serious matter to the plaintiffs, whose importations began in 1853 with only 316 bottles, which by the year 1893 had increased to 298,500 bottles. The entire shipment of the Vichy company amounted in 1896 to nearly ten millions of bottles. Under such circumstances, and in view of the further facts that other waters were openly manufactured and sold in this country under the name of Vichy, and that a manufactured water was dealt out by the glass under that name in innumerable soda water fountains throughout the country, as shown by the record in this case, it is impossible to suppose that the plaintiffs were not aware of these infringe- [191 U.S. 427, 437] ments upon their exclusive rights. It argues much more than ordinary indifference and inattention to suppose that the large amount of this rival water could be advertised and sold all over the country without the knowledge of their agents, who would naturally be active in the protection of their own interests, if not the interests of their principals. In fact, they had allowed the name to become generic and indicative of the character of the water. With all these facts before them, and with the yearly increasing sales and competition of the defendant company, no move was made against them for twenty-five years, and until 1898, when this bill was filed. A clearer case of laches could hardly exist. Saxlehner v. Eisner & M Co. 179 U.S. 19, 36 , 45 S. L. ed. 60, 75, 21 Sup. Ct. Rep. 7.
It is said, however, that the doctrine of laches has no application to the neglect of the government to pursue trespassers upon its rights, and that the French Republic is entitled to the benefit of that rule. It is at least open to doubt whether the maxim nullum tempus, applicable to our own government, can be invoked in behalf of a foreign government suing in our courts. The doctrine is one of public policy, and is based upon the assumption that the officers of the government may be so busily engaged in the ordinary affairs of state as to neglect a vindication of its interests in the courts. Whether this exemption can be set up by a foreign government in the prosecution of suits against our own citizens-in other words, whether the latter are not entitled to the benefit of the ordinary defenses at law-is a question which does not necessarily arise in this case, and as to which we are not called upon to express an opinion.
However this may be, it is clear that the rule of nullum tempus cannot be invoked in this case. While the French Republic is nominally the plaintiff, its interest in the litigation is little, if anything, more than nominal. For fifty years it has ceased to operate these springs through its own agents, since in 1853 the then Emperor of the French leased them to the predecessors of the Vichy company, which has since that time bottled and sold the water under successive leases as its own, upon the payment of an annual rental of 100,000 francs [191 U.S. 427, 438] to the government. Its present lease does not expire until 1934. It thus appears that the French Republic has had no real interest in the product of the springs for fifty years, and that it can have no such interest for thirty years to come. Its only title to sue, then, is in a possible depreciation of the rental value of this property after the lapse of the present lease, caused by the unlawful use of the name Vichy by the defendant. This is quite too inappreciable to answer the defense of laches, and, indeed, it is doubtful whether it justifies its joinder as co- plaintiff in the suit. To hold that the French Republic appears in this litigation to be suing for the use and benefit of the Vichy company would more accurately describe their relations.
In such cases either where the government is suing for the use and benefit of an individual, or for the prosecution of a private and proprietary, instead of a public or governmental right, it is clear that it is not entitled to the exemption of nullum tempus, and that the ordinary rule of laches applies in full force. United States v. Beebe, 127 U.S. 338 , 32 L. ed. 121, 8 Sup. Ct. Rep. 1083; New Hampshire v. Louisiana, 108 U.S. 76 , 27 L. ed. 656, 2 Sup. Ct. Rep. 176; Maryland use of Markley v. Baldwin, 112 U.S. 490 , 28 L. ed. 822, 5 Sup. Ct. Rep. 278; United States v. Des Moines Nav. & R. Co. 142 U.S. 510, 538 , 35 S. L. ed. 1099, 1106, 12 Sup. Ct. Rep. 308; Curtner v. United States, 149 U.S. 662 , 37 L. ed. 890, 13 Sup. Ct. Rep. 985, 1041; United States v. American Bell Teleph. Co. 167 U.S. 224, 264 , 42 S. L. ed. 144, 162, 17 Sup. Ct. Rep. 809; Miller v. State, 38 Ala. 600; Moody v. Fleming, 4 Ga. 115, 48 Am. Dec. 210.
The plaintiffs, then, are put in this dilemma: If the Republic be a necessary party to the suit here, as it sues in its private and proprietary capacity, the defense of laches is available against it. Upon the other hand, if it be an unnecessary party, the defense of laches may certainly be set up against the Vichy company, its co-plaintiff.
We do not think the position of the plaintiffs in this connection is affected or strengthened by the eighth article of the treaty of June 11, 1887, with France and other nations, known as the Industrial Property Treaty (Comp. of Treaties, 684), which declares that 'the commercial name shall be protected in all the countries of the Union without obligation of deposit, [191 U.S. 427, 439] whether it forms part or not of a trade or commercial mark.' [25 Stat. at L. p. 1376.] That article was evidently designed merely to protect the citizens of other countries in their right to a trade-mark or commercial name, and their right to sue in the courts of this country, as if they were citizens of the United States. It could never have been intended to put them on a more favorable footing than our own citizens, or to exempt them from the ordinary defenses that might be made by the party prosecuted.
This is made the more apparent from article 2 of the treaty, which reads as follows: 'The subjects or citizens of each of the contracting states shall enjoy, in all the other states of the Union, so far as concerns patents for inventions, trade or commercial marks, and the commercial name, the advantages that the respective laws thereof at present accord, or shall afterwards accord to subjects or citizens. In consequence they shall have the same protection as these latter, and the same legal recourse against all infringements of their rights, under reserve of complying with the formalities and conditions imposed upon subjects or citizens by the domestic legislation of each state.'
If there were any doubt about the rights of the plaintiffs under the eighth article, they are completely removed by the wording of the second. The rights of the French Republic are the same, and no greater under this article than those of the United States would be.
3. But conceding that the defense of laches would not be available in a case of actual fraud, or an attempt to foist upon the public the waters of the defendant as those of the original Vichy spring (McIntire v. Pryor, 173 U.S. 38 , 43 L. ed. 606, 19 Sup. Ct. Rep. 352; Saxlehner v. Eisner & M. Co. 179 U.S. 19 , 45 L. ed. 60, 21 Sup. Ct. Rep. 7; Prevost v. Gratz, 6 Wheat. 481, 497, 5 L. ed. 311, 315; McLean v. Fleming, 96 U.S. 245 , 24 L. ed. 828; Menendez v. Holt, 128 U.S. 514 , 32 L. ed. 526, 9 Sup. Ct. Rep. 143), we find but little evidence of such purpose in this record. The two waters not only differ in their ingredients and taste, but the French Vichy is a still, and the Saratoga atoga Vichy, as well as the other American Vichies, an effervescing, water. There is no attempt made whatever by the defendant to simulate the [191 U.S. 427, 440] label of the plaintiffs upon the body of the bottle. The word Vichy is never used by the defendant alone, but always in connection with Saratoga. The two labels not only differ wholly in their design and contents, but even in their language,-that of the plaintiffs being wholly in French. Plaintiffs' label contains the word Vichy prominently displayed, with a picture of the thermal establishment where it is bottled, and the name of the particular spring. Defendant's label contains the two words, 'Saratoga Vichy,' in type of the same size, and displayed with equal prominence, and a statement that the Saratoga Vichy is far superior to the imported Vichy. It is true that in 1896 a small label was attached to the neck of the bottle upon which the name Vichy was more prominent than that of Saratoga. This label was printed upon a white background, with the word Vichy in prominent red letters, while the word Saratoga appeared in much smaller black letters included between the extended 'V' and 'Y' of the word Vichy. The circuit court considered this to be immaterial, and thought it inconceivable that any one of ordinary perception could be induced to buy this water as the imported Vichy. A majority of the court of appeals, however, while agreeing with the circuit court as to the total dissimilarity of the main labels, thought a purchaser might be deceived by the neck label into buying the Saratoga for the imported article, and in that particular reversed the circuit court, and enjoined the use of the neck label, or of any other label in which the place of the origin of the water was not as plainly and as prominently made known as the word Vichy. As the defendant did not apply for a certiorari, and has acquiesced in the decree of the circuit court of appeals by changing the offending label, we are not called upon to express an opinion as to the deceptive character of this label. Hubbard v. Tod, 171 U.S. 474 , 43 L. ed. 246, 19 Sup. Ct. Rep. 14.
It was said by this court in Delaware & H. Canal Co. v. Clark, 13 Wall. 322, 20 L. ed. 583, 'In all cases where rights to the exclusive use of a trade-mark are invaded, it is invariably held that the essence of the wrong consists in the sale of the goods of one manufacturer or vendor [191 U.S. 427, 441] as those of another; and that it is only when this false representation is directly or indirectly made that the party who appeals to a court of equity can have relief.' Applying this doctrine to the case under consideration we are clearly of the opinion that there is no such similarity in the labels as at present used, and that there is no such fraud shown in the conduct of the defendant, as would authorize us to say that plaintiffs are entitled to relief.
The decree of the Court of Appeals is therefore affirmed.