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    STRAUSS, LINDA v. BASF CORPORATION
    
    In the
    United States Court of Appeals
    For the Seventh Circuit
    
    Nos.  00-3164, 00-3183, 00-3262, 00-3285,
    00-3290, 00-3291, 00-3292, 00-3293,
    00-3302, 00-3303 & 01-2000
    
    In the Matter of:
    
       Synthroid Marketing Litigation
    
    Appeals from the United States District Court for the 
    Northern District of Illinois, Eastern Division.
    No. 97 C 6017 (MDL No. 1182)--Elaine E. Bucklo, Judge.
    
    Argued April 20, 2001--Decided August 31, 2001
    
    
      Before Easterbrook, Manion, and Kanne,
    Circuit Judges.
    
      Easterbrook, Circuit Judge. 
    Hypothyroidism occurs when the thyroid
    gland fails to produce sufficient
    hormones. Symptoms include fatigue,
    extreme sensitivity to cold, joint pains,
    muscle aches, and weight gain. Left
    untreated, victims eventually suffer hair
    loss, numbness in the limbs, depression,
    and mental confusion. For more than 40
    years hormone-replacement therapy based
    on levothyroxine sodium has been used to
    alleviate these symptoms. Introduced
    during the 1950s, Synthroid was the first
    orally administered levothyroxine
    product. This synthetic derivative of
    thyroxine is a "narrow therapeutic index"
    drug, meaning that dosage levels must be
    established for each recipient by trial
    and error, which may take several months.
    Too much or too little can cause heart,
    brain, psychological, and reproductive
    problems. Although levothyroxine sodium
    is not patented and is available from
    many vendors, Synthroid still represents
    more than two-thirds of sales. Its
    manufacturer, keen to maintain this lead,
    asserts that no other thyroid hormone
    drug is bioequivalent to Synthroid and
    warns physicians that switching brands
    may cause the side effects associated
    with incorrect levels of thyroid hormones
    in the blood, unless the patient goes
    through a new monitoring and calibration
    process.
    
      If Synthroid is bioequivalent to other
    drugs containing levothyroxine, the
    tedious and costly calibration step can
    be omitted, and its less-expensive rivals
    would be likely to claim a greater share
    of the market. In 1990 Betty J. Dong, a
    professor of clinical pharmacy at the
    University of California, San Francisco,
    concluded that Synthroid and its rivals
    are interchangeable. To publish a paper
    based on the data collected in her study,
    Dong needed the permission of Knoll
    Pharmaceuticals, Synthroid's owner at the
    time. Knoll's predecessor Flint
    Laboratories had financed Dong's work
    under condition that she secure its
    approval before making any public
    disclosures. Knoll objected to
    publication, asserting that it found
    Dong's work methodologically sub-par. The
    conclusions nonetheless found their way
    to the press after Dong decided to
    dishonor the promises she had made to
    Flint. See Editorial: Thyroid Storm, 277
    J. Am. Medical Ass'n 1238 (1997).
    Embarrassed by the accusation of covering
    up unfavorable information, Knoll
    permitted Dong to release the study. It
    was published as Dong, et al.,
    Bioequivalence of Generic and Brand-name
    Levothyroxine Products in the Treatment
    of Hypothyroidism, 277 J. Am. Medical
    Ass'n 1205 (1997).
    
      After the article's publication, lawyers
    across the country began filing class
    action suits. They sought relief under a
    variety of state and federal law
    theories, including antitrust, rico, and
    state consumer-fraud statutes.
    Thesetheories had in common the
    contention that Knoll misled physicians
    into keeping patients on Synthroid
    despite knowing (as Dong had concluded)
    that the physicians could have switched
    their patients to less costly but equally
    effective drugs. These suits were
    transferred to the Northern District of
    Illinois for consolidated pretrial
    proceedings under 28 U.S.C. sec.1407. See
    Lexecon Inc. v. Milberg Weiss Bershad
    Hynes & Lerach, 523 U.S. 26 (1998).
    Settlement talks ensued, and in mid-1998
    the parties presented a compromise to the
    district judge. She rejected it, finding
    that too little discovery had been
    completed, that the size of the class was
    still unknown, and that the insurance
    companies that had actually paid for much
    of the Synthroid were not parties. 1998
    U.S. Dist. Lexis 12936 (N.D. Ill. August
    14, 1998). The court then split the
    plaintiffs into two classes: one of
    consumers and the other of insurance
    companies (also known as third-party
    payors or TPPs). 188 F.R.D. 287, 295
    (N.D. Ill. 1999). After additional
    negotiations the parties submitted a
    second proposed settlement, under which
    Knoll and its former parent BASF
    Corporation would pay approximately $88
    million to consumers and $46 million to
    the insurance companies in exchange for a
    release of all claims. (Abbott
    Laboratories, which purchased BASF's
    pharmaceutical business in March 2001, is
    not a party to the suit.) The district
    court rejected motions to intervene filed
    by several dissatisfied consumers and
    approved the settlement. 110 F. Supp. 2d
    676 (N.D. Ill. 2000). The court then
    awarded attorneys' fees from these common
    funds at a level significantly below what
    the lawyers had requested.
    
      We deal first with the proposed
    intervention. The objectors, who call the
    settlement a sell-out, wanted to
    intervene so that they could obtain
    appellate review of any decision
    approving the deal. Status as a party is
    a condition to taking an appeal. See
    Marino v. Ortiz, 484 U.S. 301 (1988);
    Felzen v. Andreas, 134 F.3d 873 (7th Cir.
    1998), affirmed by an equally divided
    Court under the name California Public
    Employees' Retirement System v. Felzen,
    525 U.S. 315 (1999). The district judge's
    order approving the class-fund settlement
    devoted one sentence to intervention:
    "All pending motions to intervene . . .
    are denied." 110 F. Supp. 2d at 686.
    That's all she said, either orally or in
    writing. This decision, which puts the
    objectors behind the eight ball, is
    impossible to reconcile with Crawford v.
    Equifax Payment Services, Inc., 201 F.3d
    877 (7th Cir. 2000), which holds that "it
    is vital that district courts freely
    allow the intervention of unnamed class
    members who object to proposed
    settlements and want an option to appeal
    an adverse decision." 201 F.3d at 881.
    See also Griffith v. University Hospital,
    LLC, 249 F.3d 658, 661-62 (7th Cir. 2001);
    Southmark Corp. v. Cagan, 950 F.2d 416,
    419 (7th Cir. 1991); Keith v. Daley, 764
    F.2d 1265, 1272 (7th Cir. 1985). The
    district judge may have worried that, if
    she allowed intervention, objectors would
    enter the case and, as parties, block the
    settlement by withholding agreement to
    its terms. But as Crawford observed that
    worry is insubstantial; a judge can solve
    the problem by limiting intervenors to
    the privilege of appealing. For this
    limited-purpose intervention, it is
    irrelevant whether the class members come
    in under Rule 24(a) (intervention as of
    right) or Rule 24(b) (permissive
    intervention). See Crawford, 201 F.3d at
    881; Vollmer v. Publishers Clearing
    House, 248 F.3d 698, 707 (7th Cir. 2001).
    District judges are not entitled to block
    appellate review of their decisions by
    the expedient of denying party status to
    anyone who seems likely to appeal, as the
    district judge apparently tried to do in
    this case. Crawford's requirement that
    "district courts freely allow the
    intervention of class members who object
    to proposed settlements" means that the
    intervenors must be given their say in
    this case. We reverse the district court
    and grant the objecting class members a
    place at the table.
    
      Whether we can do anything for the
    intervenors now that they are parties is
    the next question. The intervenors
    appealed from the district court's denial
    of their motions to intervene, but not
    from the final judgment embodying the
    settlement. A decision reversing an order
    denying intervention usually leads to a
    remand, not to a decision on the merits.
    See Jessup v. Luther, 227 F.3d 993, 998-
    99 (7th Cir. 2000). Yet there would be
    nothing to do on remand here; the
    settlement's approval ended the case. No
    further appealable judgment could be
    entered, so the objecting class members
    seem to be out of luck. This problem has
    a ready solution, however. Blair v.
    Equifax Check Services, Inc., 181 F.3d
    832, 834 (7th Cir. 1999), instructs
    putative intervenors that, when a
    substantive appeal is contingent on the
    success of the intervention appeal, they
    should file two notices of appeal: one
    from the denial of intervention and a
    second springing or contingent appeal
    from the final judgment-- which will kick
    in if they are successful on the first.
    The approach is used elsewhere too, see
    Purcell v. BankAtlantic Financial Corp.,
    85 F.3d 1508, 1511 nn. 1, 2 (11th Cir.
    1996), and has been obvious to class
    members in other cases. See Crawford;
    Cusack v. Bank United of Texas FSB, 159
    F.3d 1040 (7th Cir. 1998). Our
    intervenors, however, failed to file a
    contingent appeal and called the approach
    of Blair and Cusack nonsensical. Why they
    spent time and money arguing the point
    rather than filing a precautionary
    springing notice of appeal from the final
    judgment is puzzling. After oral
    argument, however, the objectors took our
    advice. They filed a contingent notice of
    appeal with the district court. With
    today's decision that notice springs into
    effect (it is timely by analogy to Fed.
    R. App. P. 4(a)(2) because, until today,
    the objectors have not been entitled to
    appeal) and brings the district court's
    approval of the settlement before us.
    
      Although officially in the game, the
    objectors have not presented any
    objection to the settlement that was not
    convincingly addressed by the district
    court. The objectors contend that the
    settlement should have been larger, that
    the notice was not sufficient, and that
    the release of liabilities is too broad.
    Yet it seems to us, as it did to
    thedistrict judge, that the settlement is
    generous in light of the difficulties
    facing the class. Knoll owned the Dong
    study and cannot be required to pay
    damages for exercising its contractual
    rights. It might be held liable for
    fraud, if Dong's work proved to Knoll's
    satisfaction that Synthroid and other
    drugs are bioequivalent, and Knoll then
    tried to bamboozle the public by
    maintaining the opposite of what it knew
    to be the truth. But it would be hard to
    say that the study compelled Knoll to
    tell the public that levothyroxine
    products are interchangeable; other works
    in the medical literature reach a
    contrary conclusion. The Food and Drug
    Administration, which has been asked
    repeatedly to declare that at least some
    other levothyroxine medications are
    bioequivalent to Synthroid, has not done
    so in the four years since the Dong
    study's publication. (The FDA's Approved
    Drug Products with Therapeutic
    Equivalence Evaluations does not list any
    hypothyroid medications as
    therapeutically interchangeable.) Nor do
    physicians act as if they accept Dong's
    conclusions. The American Association of
    Clinical Endocrinologists recommends that
    patients not switch brands, and that, if
    they do switch, the dosage level be
    recalibrated. See Clinical Practice
    Guidelines for Evaluation and Treatment
    of Hyperthyroidism and Hypothyroidism,
    available at
    www.aace.com/clin/guides/thyroid_guide.h
    tml. Synthroid's sales are up. Although
    its share has dropped from 71% to 64%
    since Dong's study appeared, the market
    is growing, for all the data reveal the
    entire drop in market share may have been
    from new patients starting on different
    medications. Add to this the difficulty
    of proving damages when many of the
    consumers do not bear the full expense of
    the drugs (and often do not purchase them
    directly), and the plaintiffs would have
    had a headache trying to get any judgment
    on the merits. See Illinois Brick Co. v.
    Illinois, 431 U.S. 720 (1977) (federal
    law prohibits price fixing suits by
    indirect purchasers of a product); In re
    Brand Name Prescription Drugs Antitrust
    Litigation, 248 F.3d 668, 670 (7th Cir.
    2001); Teamsters Health and Welfare Trust
    Fund v. Philip Morris Inc., 196 F.3d 818,
    825-26 (7th Cir. 1999) (health insurers
    may not pursue direct litigation against
    tobacco companies accused of suppressing
    research on the health effects of
    cigarettes because the injuries are too
    remote, the chain of causation is too
    long, and the damages "wickedly hard" to
    calculate); Health Care Service Corp. v.
    Brown & Williamson Tobacco Corp., 208
    F.3d 579 (7th Cir. 2000).
    
      Unlike members of the consumer class,
    TPPs are sophisticated purchasers of
    pharmaceuticals. Their consent to this
    deal shows that a larger judgment was
    unlikely. The objectors maintain that the
    consumers should have received a larger
    piece of the pie, but this is
    implausible. The settlement forecloses
    all subrogation rights the TPPs would
    have held against any consumer. Had the
    TPPs held back and sued in subrogation,
    they might well have taken almost the
    entire fund. Except for uninsured persons
    and Medicare patients without separate
    prescription drug coverage (who must pay
    for their own pills), most persons'
    expenses for Synthroid are paid by third
    parties. Insurance generally requires
    consumers to provide a co-payment for
    prescriptions; this payment rises only
    marginally (if at all) for more expensive
    drugs. And hypothyroid sufferers are
    likely to meet their deductibles whether
    they switch from Synthroid or not. That
    the consumers received two-thirds of the
    settlement funds seems more like a gift
    (or a public relations gesture) by the
    TPPs rather than a reason to upset the
    deal. The objectors' other grounds are
    well covered by the district court's
    opinion. The judge did not abuse her
    discretion in approving this settlement.
    It is time for the plaintiffs to receive
    their payments and for their lawyers to
    be paid.
    
      Unless a class contracts privately over
    attorneys' fees, lawyers in class-fund
    cases must petition the court for their
    compensation. See Cook v. Niedert, 142
    F.3d 1004, 1011 (7th Cir. 1997). Counsel
    for the consumers have asked for $26.3
    million, about 29% of the consumers'
    recovery. The insurance companies'
    lawyers request $10 million,
    approximately 22% of the insurers' fund.
    As the district judge saw it:
    
    Essentially there are two very large
    funds created and a great many
    people benefited; the objections
    were insubstantial; the class
    counsel were able and efficient; the
    litigation was fairly complex but
    short; the risk of nonpayment was
    moderate; and the class counsel
    devoted a fair amount of time to
    the case, but not a great amount
    compared to the size of the
    settlement.
    
    110 F. Supp. 2d at 684. Recoveries of
    "$75-200 million and more" constitute
    "megafunds," she continued. Following the
    approach of decisions in the Northern
    District of Georgia, the Southern
    District of Texas, and the Eastern
    District of Pennsylvania, the judge
    concluded that "fees in the range of 6-
    10% and even lower" are common in
    megafund cases. "[W]hen the figures hit
    the really big time," she said, larger
    fees constitute a windfall. Stating that
    "class counsel ha[d] done a fine job in
    terms of a speedy and professional
    resolution of a major class action", the
    judge awarded 10% of each fund to each
    set of counsel.
    
      The judge did not explain why she
    decided to follow decisions of district
    courts in other jurisdictions, rather
    than decisions of the United States Court
    of Appeals for the Seventh Circuit. For
    the approach that these districts take,
    and that our district judge followed,
    cannot be reconciled with the approach
    our opinions adopt. We have held
    repeatedly that, when deciding on
    appropriate fee levels in common-fund
    cases, courts must do their best to award
    counsel the market price for legal
    services, in light of the risk of
    nonpayment and the normal rate of
    compensation in the market at the time.
    See Montgomery v. Aetna Plywood, Inc.,
    231 F.3d 399, 409 (7th Cir. 2000);
    Gaskill v. Gordon, 160 F.3d 361 (7th Cir.
    1998); Florin v. Nationsbank of Georgia,
    N.A., 60 F.3d 1245 (7th Cir. 1995)
    (Florin II); Florin v. Nationsbank of
    Georgia, N.A., 34 F.3d 560 (7th Cir.
    1994) (Florin I); In re Continental
    Illinois Securities Litigation, 985 F.2d
    867 (7th Cir. 1993) (Continental II); In
    re Continental Illinois Securities
    Litigation, 962 F.2d 566 (7th Cir. 1992)
    (Continental I). Of these opinions only
    Florin II was cited or discussed by the
    district judge, and then for a question
    unrelated to the market rate of legal
    services. We have never suggested that a
    "megafund rule" trumps these market
    rates, or that as a matter of law no
    recovery can exceed 10% of a "megafund"
    even if counsel considering the
    representation in a hypothetical arms'
    length bargain at the outset of the case
    would decline the representation if
    offered only that prospective return.
    
      The district judge defined megafunds as
    settlements of $75 million and up. Fees
    in "megafund" cases should be capped at
    10% of the recovery, the judge held,
    although she recognized that fees of 30%
    and more are common and proper in smaller
    cases. This means that counsel for the
    consumer class could have received $22
    million in fees had they settled for $74
    million but were limited to $8.2 million
    in fees because they obtained an extra
    $14 million for their clients (the
    consumer fund, recall, is $88 million).
    Why there should be such a notch is a
    mystery. Markets would not tolerate that
    effect; the district court's approach
    compels it. A notch could be avoided if
    the 10% cap in "megafund" cases were
    applied only to the portion of the
    recovery that exceeded $74 million, but
    that is not what the district court did;
    it capped fees at 10% of the whole fund.
    Under the court's ruling, a $40 million
    settlement would have led to the same
    aggregate fees as the actual $132 million
    settlement. Private parties would never
    contract for such an arrangement, because
    it would eliminate counsel's incentive to
    press for more than $74 million from the
    defendants. Under the district court's
    approach, no sane lawyer would negotiate
    a settlement of more than $74 million and
    less than $225 million; even the higher
    figure would make sense only if it were
    no more costly to obtain $225 million for
    the class than to garner $74 million.
    
      Having disapproved the megafund cap, we
    must remand--for the district judge did
    not attempt a market-based approach, even
    as an alternative holding. On remand the
    district court must estimate the terms of
    the contract that private plaintiffs
    would have negotiated with their lawyers,
    had bargaining occurred at the outset of
    the case (that is, when the risk of loss
    still existed). The best time to
    determine this rate is the beginning of
    the case, not the end (when hindsight
    alters the perception of the suit's
    riskiness, and sunk costs make it
    impossible for the lawyers to walk away
    if the fee is too low). This is what
    happens in actual markets. Individual
    clients and their lawyers never wait
    until after recovery is secured to
    contract for fees. They strike their
    bargains before work begins. Ethically
    lawyers must do this, but the same thing
    happens in markets for other professional
    services with different (or no) ethical
    codes. Many district judges have begun to
    follow the private model by setting fee
    schedules at the outset of class
    litigation--sometimes by auction,
    sometimes by negotiation, sometimes for a
    percentage of recovery, sometimes for a
    lodestar hourly rate and a multiplier for
    riskbearing. (The greater the risk of
    loss, the greater the incentive compensa
    tion required.) Timing is more important
    than the choice between negotiation and
    auction, or between percentage and hourly
    rates, for all of these systems have
    their shortcomings. See, e.g., Kirchoff
    v. Flynn, 786 F.2d 320 (7th Cir. 1986);
    Winand Emons, Expertise, Contingent Fees,
    and Insufficient Attorney Effort, 20
    Int'l Rev. L. & Econ. 21 (2000); Bruce L.
    Hay, Contingent Fees and Agency Costs, 25
    J. Legal Stud. 503 (1996); Geoffrey P.
    Miller, Some Agency Problems in
    Settlement, 16 J. Legal Stud. 189 (1987);
    Daniel L. Rubinfeld & Suzanne Scotchmer,
    Contingent Fees for Attorneys: An
    Economic Analysis, 24 RAND J. Econ. 343
    (1993); Terry Thomason, Are Attorneys
    Paid What They're Worth? Contingent Fees
    and the Settlement Process, 20 J. Legal
    Stud. 187 (1991). Only ex ante can
    bargaining occur in the shadow of the
    litigation's uncertainty; only ex ante
    can the costs and benefits of particular
    systems and risk multipliers be assessed
    intelligently. Before the litigation
    occurs, a judge can design a fee
    structure that emulates the incentives a
    private client would put in place. At the
    same time, both counsel and class members
    can decide whether it is worthwhile to
    proceed with that compensation system in
    place. But in this case the district
    judge let the opportunity slip away,
    turning to fees only ex post. Now the
    court must set a fee by approximating the
    terms that would have been agreed to ex
    ante, had negotiations occurred.
    
      The second circuit has criticized this
    court's market-mimicking approach on the
    ground that one "cannot know precisely
    what fees common fund plaintiffs in an
    efficient market for legal services would
    agree to". Goldberger v. Integrated
    Resources, Inc., 209 F.3d 43, 53 (2d Cir.
    2000). "Instead," that court "adhere[s]
    to [the] practice that a fee award should
    be assessed based on scrutiny of the
    unique circumstances of each case, and 'a
    jealous regard to the rights of those who
    are interested in the fund.'" We grant
    the premise; it is indeed impossible to
    know ex post the outcome of a
    hypothetical bargain ex ante. But a court
    can learn about similar bargains. That is
    at least a starting point. The second
    circuit's consider-everything approach,
    by contrast, lacks a benchmark; a list of
    factors without a rule of decision is
    just a chopped salad. Even Goldberger,
    which resorted to using a lodestar, had
    to look at the market rate for lawyers'
    hours. Determining lawyers' fees ex post
    is a perilous process. But any method
    other than looking to prevailing market
    rates assures random and potentially
    perverse results.
    
      It is impossible to be sure what would
    have happened earlier, but some guides
    are available: the fee contracts some
    TPPs signed with their attorneys; data
    from large common-pool cases where fees
    were privately negotiated; and
    information on class-counsel auctions,
    where judges have entertained bids from
    different attorneys seeking the right to
    represent a class.
    
      The first benchmark is actual
    agreements. Before joining the class, a
    group of more than 100 TPPs (the "Health
    Benefit Payers," as they call themselves)
    contracted with two law firms to
    represent them. Unfortunately they have
    not put the details in the record, but
    they tell us that the contracts provided
    for a 25% contingent fee at maximum. The
    "Porter Wright Group" (18 TPPs referred
    to collectively by their law firm's name)
    also negotiated with and hired counsel.
    Their setup allowed each insurance
    company to pick one of two fee options.
    Either the client paid Porter Wright's
    full costs and 70% of its normal hourly
    fees each month, with a 4% of recovery
    kicker at the end, or the client paid
    only costs each month but had to pony up
    15% of the final settlement. Insurers are
    sophisticated purchasers of legal
    services, and these contracts define the
    market. Unfortunately, though, they
    identify a market mid-way through the
    case, after defendants already had agreed
    to pay substantial sums. The Porter
    Wright contracts provide little guidance
    on how to compute fees for the consumer
    class, because none of the consumers'
    lawyers was paid on an ongoing basis. For
    these reasons the contracts are of
    limited utility--but they do show that
    even after an initial settlement, with
    the TPPs' risk of loss slight, arms'
    length bargains did not yield a "megafund
    cap" on fees.
    
      A second benchmark for determining legal
    fees is data from securities suits where
    large investors have chosen to hire
    counsel up front. Data about these ex
    ante arrangements have been widely
    available since the changes to securities
    practice wrought by legislation in the
    mid-1990s. At about the same time some
    district judges started conducting
    auctions for the right to be lead
    counsel, and the outcome of these
    auctions provide the third benchmark.
    
      At first thought, auctions appear to be
    a poor mechanism for replicating the
    market price of legal services. Quality
    varies among lawyers, and awards net of
    fees could rise with the level of fees if
    a higher payment attracts the best
    counsel. We never see private clients
    auctioning off their legal work to the
    lowest bidder. Law firms pitch their
    services in negotiation--competing for
    business by demonstrating to potential
    clients that they provide quality legal
    work at good value. But the word
    "auction" is an imprecise description of
    the process that judges have used to
    choose lead counsel in class actions.
    Judges don't look for the lowest bid;
    they look for the best bid--just as any
    private individual would do in selecting
    a law firm, an advertising firm, or a
    construction company. See Wenderhold v.
    Cylink, 191 F.R.D. 600 (N.D. Cal. 2000).
    Bidding law firms provide the judge with
    firm profiles, testimonials of former
    clients, predictions of expected
    recovery, fee proposals, and arguments on
    why their firm provides good value. The
    judge in turn acts as an agent for the
    class, selecting the firm that seems
    likely to generate the highest recovery
    net of attorneys' fees. The court in
    Wenderhold compared bids by evaluating
    how much the class would take (after
    attorneys' fees) at different levels of
    damages. The court then evaluated the
    firms' resumes and determined that the
    low bidder would do as good or better a
    job than the other firms. See also In re
    Wells Fargo Securities Litigation, 157
    F.R.D. 467 (N.D. Cal. 1994).
    
      Auctions are less helpful ex post, and
    not only because it's too late to put the
    legal services up for bid. After
    settlement, we have lost all opportunity
    to put in place incentives for attorneys
    to secure larger awards. Courts must at
    this point simply determine what value
    the lawyers have provided. The judicial
    opinions from auction cases are helpful
    in this respect, though, because they
    provide detailed analysis of the market
    rate for attorneys facing different
    levels of risk. Forcing firms to bid at
    least approximates a market, providing
    the judge with multiple options. We
    cannot assume that judges always select
    the best bid. See In re Bank One
    Shareholders Class Actions, 96 F. Supp.
    2d 780 (N.D. Ill. 2000); In re Amino Acid
    Lysine Antitrust Litigation, 918 F. Supp.
    1190 (N.D. Ill 1996) (both winning bids
    provided the attorneys with a percentage
    of the recovery yet capped the fee award,
    eliminating any incentive for the lawyers
    to push for a larger recovery). But a
    court can examine the bids and the
    results to see what levels of
    compensation attorneys are willing to
    accept in competition.
    
      The market rate for legal fees depends
    in part on the risk of nonpayment a firm
    agrees to bear, in part on the quality of
    its performance, in part on the amount of
    work necessary to resolve the litigation,
    and in part on the stakes of the case.
    Both negotiations and auctions often
    produce diminishing marginal fees when
    the recovery will not necessarily
    increase in proportion to the number of
    hours devoted to the case. In Oracle
    Securities Litigation, 132 F.R.D. 538
    (N.D. Cal. 1990), the judge selected a
    bid with a declining contingent-fee
    scale, plus an early-settlement discount.
    132 F.R.D. at 541, 548. The schedule
    provided for 30% of the first million,
    25% of the next $4 million, then 20% of
    the next $10 million, and 15% of
    everything above $15 million. Following
    settlement, counsel received a total of
    $4.8 million, or 19.2% of the $25 million
    recovery. In re Oracle Securities
    Litigation, 852 F. Supp. 1437, 1457 (N.D.
    Cal. 1994). The advantages of such a
    structure over the fee schedule laid out
    by the district court in our case are
    apparent: in Oracle the attorneys' fees
    never went down for securing a larger
    kitty, and counsel always had an
    incentive to seek more for their clients.
    See also In re Bank One Shareholders
    Class Actions, 96 F. Supp. 2d 780 (N.D.
    Ill. 2000) (providing for 17% of first $5
    million, 12% of next $10 million, etc.);
    Amino Acid Lysine Antitrust Litigation,
    918 F. Supp. 1190 (similar scale).
    
      This is not to say that systems with
    declining marginal percentages are always
    best. They also create declining marginal
    returns to legal work, ensuring that at
    some point attorneys' opportunity cost
    will exceed the benefits of pushing for a
    larger recovery, even though extra work
    could benefit the client. This feature
    exacerbates the agency costs inherent in
    any percentage-of-recovery system, just
    as the lodestar approach creates the
    opposite incentive to run up the billable
    hours. Other options are available.
    Suppose that recovery is certain and that
    the major dispute concerns its amount. A
    fee schedule could be created that takes
    the base recovery for granted (no need to
    pay counsel to "produce" a recovery that
    is there for the asking) while magnifying
    the incentive to seek more. This was the
    approach of the successful bidder in In
    re Auction Houses Antitrust Litigation,
    197 F.R.D. 71 (S.D.N.Y. 2000). Counsel
    agreed to take no fees for the first $405
    million recovered and 25% of everything
    above $405 million. Because the
    government had already established
    liability in criminal proceedings, the
    civil lawyers in Auction House concluded
    that the first few hundred million would
    come easy. Convinced that their superior
    skills could generate a larger-than-
    expected recovery, they agreed to be paid
    only for the upper tail of the
    distribution of possible recoveries. (If
    the expected damages were $350 million,
    for example, then this structure would
    create a very powerful incentive to do
    well by the class; but it would be
    verboten under our district court's
    "megafund rule.")
    
      Bids also differ in how they compensate
    lawyers for their time. "Calendar-based"
    bids (seen in Oracle) compensate lawyers
    for additional time spent. See also Wells
    Fargo and Amino Acid Lysine. Others
    compensate based on the stage of
    litigation, but not the amount of time it
    actually takes to get there. We are
    skeptical of the calendar-based bids,
    because they do little to reduce agency
    costs and tempt lawyers to delay
    settlement talks unnecessarily. Systems
    where fees rise based on the stage of
    litigation rather than the calendar are
    more common in private agreements (indeed
    they are the norm for contingent-fee
    contracts in tort suits). These tie the
    incentives of lawyers to those of the
    class by linking increased compensation
    to extra work.
    
      The record compiled in this case is
    limited. We know the agreements between
    some TPPs and their lawyers, but we also
    know that they entered the case only
    after a large kitty seemed likely. The
    district court's task on remand will be
    to gather such additional data as the
    parties provide and to approximate the
    arrangements that would have prevailed at
    the outset. The district judge should
    keep in mind that she separated the
    consumer and TPP classes. The fees of
    each class's group lawyers should be
    determined by that group's risk and
    productivity. The consumer and TPP
    classes were rivals for a limited fund,
    not confederates in common cause. Any use
    of a sliding scale should be based solely
    on each class's settlement, not the total
    amount recovered by the two classes.
    
      Two additional issues require only brief
    discussion. The district court declined
    to authorize full reimbursement for the
    expenses of litigation. The judge wrote
    that too many claims had been lumped into
    broad categories, that she was perplexed
    by the difference between reproduction
    and copying expenses, and that travel and
    telephone costs were too high. She
    reduced the TPP counsels' request by one
    third and consumer counsels' request by
    one half. Reducing litigation expenses
    because they are higher than the private
    market would permit is fine; reducing
    them because the district judge thinks
    costs too high in general is not. See
    Continental I, 962 F.2d at 570; Dutchak
    v. Central States Pension Fund, 932 F.2d
    591, 597 (7th Cir. 1991); Heiar v.
    Crawford County, 746 F.2d 1190, 1204 (7th
    Cir. 1984). Likewise the amount of
    itemization and detail required is a
    question for the market. If counsel
    submit bills with the level of detail
    that paying clients find satisfactory, a
    federal court should not require more.
    See, e.g., Medcom Holding Co. v. Baxter
    Travenol Laboratories, Inc., 200 F.3d 518
    (7th Cir. 1999).
    
      Counsel contend that their expenses and
    their billing methods are normal in
    commercial practice. They explain that
    "copying" charges denote outside copy
    centers while "reproduction" charges
    denote in-house copying. They say that
    their telephone and travel expenses are
    standard fare for a case of this
    magnitude. Our remand instructions
    regarding expenses mirror those on fees.
    Parties should submit information on what
    expenses private clients in large class
    actions (auctions and otherwise) pay. In
    examining market rates the court should
    be careful not to pay the attorneys
    twice. Some cases award large percentages
    of the recovery in order to cover for
    litigation expenses as well. If the
    district court selects such a fee
    structure, it should not separately
    reimburse expenses.
    
      Finally, the district court awarded
    incentive reimbursements to named
    consumer class plaintiffs but not to the
    TPPs' representatives. The judge
    explained that the "cases cited by the
    third-party payers involve awards to
    individuals who took significant risks .
    . . not to corporations who will receive
    large recoveries in any event." The TPP
    representatives appeal this decision.
    Incentive awards are justified when
    necessary to induce individuals to become
    named representatives. See Montgomery,
    231 F.3d at 410; Cook, 142 F.3d at 1016;
    Continental I, 962 F.2d at 571-72. We see
    no reason why this rationale would not
    apply equally to corporations and other
    organizations. But if at least one TPP
    would have stepped forward without the
    lure of an "incentive award," there is no
    need for such additional compensation, as
    the district judge recognized. Many
    insurance companies entered this suit
    knowing that a large payment was on its
    way. The TPPs were "clear winners" from
    the start. See Continental I, 962 F.2d at
    572. Appellants argue that some of the
    TPPs didn't shoulder a reasonable portion
    of the discovery burden. To the extent
    one company's law firm played a larger
    role than others, that difference must be
    accounted for in divvying up attorneys'
    fees. But it is evident that the prospect
    of recovery created enough incentive for
    the representative TPPs to step up even
    without an additional award for doing so.
    The market rate for incentive
    reimbursements here is accordingly zero.
    
      Affirmed in part, Vacated in part, and
    Remanded in part for proceedings
    consistent with this opinion.
    

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