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U.S. Code as of:
01/03/05
Section 6401. Findings and declaration of policy
(a) Findings
Congress finds that -
(1) fluid milk products are basic foods and are a primary
source of required nutrients such as calcium, and otherwise are a
valuable part of the human diet;
(2) fluid milk products must be readily available and marketed
efficiently to ensure that the people of the United States
receive adequate nourishment;
(3) the dairy industry plays a significant role in the economy
of the United States, in that milk is produced by thousands of
milk producers and dairy products (including fluid milk products)
are consumed every day by millions of people in the United
States;
(4) the processing of milk into fluid milk products and the
marketing of such products are important to the dairy industry
because the fluid milk segment of the dairy market contributes
substantially to ensuring that the prices paid to milk producers
for raw milk are stable and adequate to maintain the overall
strength of the dairy industry;
(5) the maintenance and expansion of markets for fluid milk
products are vital to the Nation's fluid milk processors and milk
producers, as well as to the general economy of the United
States;
(6) the congressional purpose underlying this chapter is to
maintain and expand markets for fluid milk products, not to
maintain or expand any processor's share of those markets and
that the chapter does not prohibit or restrict individual
advertising or promotion of fluid milk products since the
programs created and funded by this chapter are not extended to
replace individual advertising and promotion efforts;
(7) the cooperative development, financing, and implementation
of a coordinated program of advertising and promotion of fluid
milk products is necessary to maintain and expand markets for
fluid milk products;
(8) it is appropriate to finance the cooperative program
described in paragraph (6) (!1) with self-help assessments paid
by the fluid milk processors; and
(9) fluid milk products move in interstate and foreign
commerce, and fluid milk products that do not move in such
channels of commerce directly burden or affect interstate
commerce in fluid milk products.
(b) Policy
It is declared to be the policy of Congress that it is in the
public interest to authorize the establishment, through the
exercise of powers provided in this chapter, of an orderly
procedure for developing, financing, through adequate assessments
on fluid milk products produced in the United States and carrying
out an effective, continuous, and coordinated program of promotion,
research, and consumer information designed to strengthen the
position of the dairy industry in the marketplace and maintain and
expand domestic and foreign markets and uses for fluid milk
products, the purpose of which is not to compete with or replace
individual advertising or promotion efforts designed to promote
individual brand name or trade name fluid milk products, but rather
to maintain and expand the markets for all fluid milk products,
with the goal and purpose of this chapter being a national
governmental goal that authorizes and funds programs that result in
government speech promoting government objectives.
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