|
U.S. Code as of:
01/19/04
Section 1802. Use of funds
(a) Authorized uses
(1) In general
Amounts made available to carry out this chapter for the
support of the national media campaign may only be used for -
(A) the purchase of media time and space;
(B) talent reuse payments;
(C) out-of-pocket advertising production costs;
(D) testing and evaluation of advertising;
(E) evaluation of the effectiveness of the media campaign;
(F) the negotiated fees for the winning bidder on request for
proposals issued by the Office of National Drug Control Policy;
(G) partnerships with community, civic, and professional
groups, and government organizations related to the media
campaign; and
(H) entertainment industry collaborations to fashion antidrug
messages in motion pictures, television programing, popular
music, interactive (Internet and new) media projects and
activities, public information, news media outreach, and
corporate sponsorship and participation.
(2) Advertising
In carrying out this chapter, the Director shall devote
sufficient funds to the advertising portion of the national media
campaign to meet the stated reach and frequency goals of the
campaign.
(b) Prohibitions
None of the amounts made available under section 1804 of this
title may be obligated or expended -
(1) to supplant current antidrug community based coalitions;
(2) to supplant current pro bono public service time donated by
national and local broadcasting networks;
(3) for partisan political purposes; or
(4) to fund media campaigns that feature any elected officials,
persons seeking elected office, cabinet level officials, or other
Federal officials employed pursuant to section 213 of Schedule C
of title 5, Code of Federal Regulations, unless the Director
provides advance notice to the Committees on Appropriations of
the House of Representatives and the Senate, the Committee on
Government Reform and Oversight of the House of Representatives
and the Committee on the Judiciary of the Senate.
(c) Matching requirement
Amounts made available under section 1804 of this title should be
matched by an equal amount of non-Federal funds for the national
media campaign, or be matched with in-kind contributions to the
campaign of the same value.
|
|